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What is Local SEO?

SEO India provides local search engine optimization (local SEO) services that focus on optimizing a website for a specific city, region, or for the locations of physical stores and shops. Like national campaigns, Local SEO operates with the goal to increase the search engine rankings for products and/or services that are relevant to your company.

Customers looking for services in their area are more likely to do a search with a city name. Google includes local search results or map displays with locations that display by search relevancy. This brings the perfect opportunity for your company to display in the results.

National Vs Local SEO

The greatest difference in SEO and Local SEO lies in the end result. Search engine optimization attempts to build up links and content that generate relevance in the search engines for specific keywords to your product or service. However, Local SEO focuses on keywords that are region specific and are capable of receiving hits from individuals around a specific area. This increases the possibility of customers stopping by the store or location.

How can Local SEO help my company?

If your company provides to a local audience with a location or locations, local SEO can become extremely relevant to what you do. By optimizing your website to specific regions, potential customers looking for your products and/or services will be more likely to find your website or your address when doing a search in major search engines. For example, doing a search of "home remodeling Chicago" in Google will display relevant results in the area of Chicago, IL as shown below:

It is possible to improve interest in your products and services by focusing specifically on areas or regions that your company serves.

Interested in starting a local SEO campaign? Contact us for a free consultation.

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