Table of Contents

1. Why think of SEO outsourcing?
2. Answering the need of the hour
3. Why is India a great SEO outsourcing candidate?
4. A considerate government

“Google only loves you when everyone else loves you first.” – Wendy Piersall.

The above quote is concise and accurate. In today’s business scenario, having a physical business address is not sufficient anymore; you would have to make your mark on the World Wide Web. Moreover, it is now also essential to have mobile-based digital resources to promote your business and other critical digital resources. However, it may not be possible to complete all these jobs by yourself. You can give some thought to outsourcing them overseas.

Outsourcing your business or part of the business is not uncommon – it has been ongoing since 1989 when Kodak Company started to outsource their information technology. Nowadays, affluent countries routinely send their work into other countries – for example, the United States of America (where 68% of companies opt for outsourcing) and the United Kingdom (where 48% of companies delegate work overseas). Experts project that healthcare industries with their remote and telehealth services will reach $10 trillion worldwide. The life and pension insurance industry is currently showing 9 -11% growth with end-to-end third party administration. So, it is quite natural for you to start finding countries to outsource your work.

Why think of SEO outsourcing?

To stay in business, you must have a digital presence or constantly incoming web traffic. That is impossible without having a proper rank in the Google search engine results page (SERP) – in the first one. Only the most dedicated searchers think of visiting the other pages of Google SERP – an event most aptly surmised by the quote – “The best place to hide a dead body is the second page of Google search.”

You have to keep in mind that there are only ten places to fill and 1.7 billion websites to compete with – so there is no option for trial and error. You have to contact and consult with SEO professionals who know how to optimize the ranking of your website without any problems or issues. Here are some situations where you can start considering the help of an overseas SEO expert:

• Your in-house SEO methods are not giving the desired results.
• You have paid a substantial amount of money but hasn’t got any leads to show for it.
• Your trials of reaching the top 10 results of Google is not giving any results.
• Your clients are becoming dissatisfied with the SEO services of your company.

SEO practices are not only to make an extra profit; after the current pandemic, it has become necessary for some businesses.

Answering the need of the hour

The need and utility of SEO is not rocket science any more – everyone must have a piece of the action. Especially if you are a company with bulks of SEO jobs and looking for SEO professionals – the great idea is to outsource them overseas. However, doing it in the current situation is essential because of the following reasons:

• Everyone is working to be recognized by Google – that’s a fait accompli. However, Google can change the fate of a webpage from the top of SERP to nothing with just a small update of its algorithm. Only experienced SEO professionals can track the changes through the proper tools and provide you with the correct methods to update your webpage to keep it in the top position.
• In the present condition, the traditional methods don’t give the required results. If you are keeping the old practices running, then you are just wasting resources. You have to be unique to achieve results and know the place and right amount of emphasis to increase brand value, search engine visibility, and proper use of paid campaigns.
• The current market relies more on industry-specific SEO methods – requiring knowledge about the competitors’ site and marketing tactics. It is not an all-inclusive science – if some tactics worked on the website of an IT company, it doesn’t mean that it will also work on an automotive company. Hiring an overseas company relieves the pressure of watching over the website’s total traffic, lead generation, and social media management. You get results that increase your online business growth.
• An outsourced SEO company will do the job it is hired to do – that is, to improve your business to the best level it can reach. They will understand your company target, your place in the business domain and provide a personalized solution. Moreover, they will be instrumental in suggesting crucial details about their essential updates and improving your SEO efforts.
• With professional services from the outsourced SEO companies – you get timely delivery from a team of dedicated professionals. You get assistance not only to improve your business but get it on time. Another great thing about it – you won’t have to do one thing. With white-label outsourced SEO service – you get white-label guides, checklists and put your logo on it.

Why is India a great SEO outsourcing candidate?

Principles are a great thing to uphold – only when it doesn’t hinder your growth and the persons dependent on you. As a business owner, you cannot let go of a great deal that improves your business situation. It is perfectly surmised in the quote by Lee Kuan Yew – “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.”

To run an SEO job properly, you will need SEO experts, content developers, and web developers – and they will have to be the best at what they do. If you are thinking of starting them in-house from scratch, you will need money, workforce, and time. Why bother when you can get them ready-made?

But why India? Well, several factors work in their favour. Firstly, reports suggest that India has 75% of the digital talent in the world. Secondly, the population has 125 million English speakers, the prime language of international SEO methods. Thirdly, you will get the job earlier – as their time runs different from the outsourcing countries. Most of all, the price is a fraction of the other companies. Want to know some other reasons? Let us know about them one by one:

 1. Integrated approach

Indian SEO companies employ professionals in this field who are trained and experienced in the jobs required. For example – data gathering, web reviewing, diagnostic processing of the received information, arrangement, engagement of selected activities and successive observation of the website’s situation. Therefore, you will get multiple services from one company – which would take a lot of money and time if it was an in-house job.

2. Flexibility and availability

The outsourced SEO companies work in a different way than the client companies. They understand their clients’ target and provide proper input to improve the web page to its rightful place. The client companies can choose among the many presents in the market – and the Indian SEO companies can service well-known and reputable overseas employers as per their requirement.

3. Assistance in long-term operation

The Indian SEO companies provide informed and practical assistance for the total SEO operation. They remain in constant vigilance – which enables them to respond to any sudden changes in Google algorithm or other factors. You will receive consistent and adaptive promotion directed towards a long-time website operation over which they have responsibility.

4. Getting expert advice

This factor is one of the most important benefits of outsourcing your SEO job to India. The companies contain experts in this field, who will improve your website in all possible aspects. This development would not be possible if your company were doing it in-house.

Are you feeling confused? A little example will clear the dilemma. If your child draws a scenery –you will put it on your refrigerator readily. However, only an art expert can determine whether it’s fit for hanging in the Louvre. The same goes for your SEO efforts.

With the expert opinion from proficient and experienced SEO professionals, you will get sound advice on what to keep of your current web resource, along with what to add and cut out. You will get a comprehensive idea of making your website more functional and attractive to the customers.

5. Time zone advantage

Indian companies enjoy a temporal advantage due to their geographical position. According to calculations, Indian Standard Time (IST) is 5.5 hours ahead of Greenwich Mean Time and about 10.5 hours ahead of Eastern Standard Time. The companies can maintain a continuous workflow with their Indian partners and get their projects far quicker than their in-house experts. Most of the outsourced companies are open 24 × 7 – so you can get hold of them quickly and as you need. This factor is one of the reasons why India holds 65% of the outsourced jobs globally.

6. Better cost-efficiency

Cost and overheads create an influential factor in any business process. SEO outsourcing to India will help the client company complete their projects under the fixed financial plan – while investing the balance in another part of the business.

Achieving a good rank for your website in the Google SERP takes time and needs accomplished SEO experts with relevant experience for the job. Teaching and constructing a team of SEO experts in-house for SEO marketing can become worrying for your budget. So it is better to hire an Indian digital marketing agency for managing your SEO requirements. You would only need to assign them their related projects – which they will complete in time and provide you at a much lesser price than the in-house rate.

7. Focusing on other business activities

Outsourcing your SEO jobs to India will benefit your company because you will be free to concentrate your effort on other important factors. As explained earlier, erecting an SEO program in-house will require a separate professional for data gathering, web reviewing, and diagnostic processing of the received information – coupled with the arrangement and engagement of selected activities and ongoing observation of any development within the website. All of these factors will require money and time.

You can leave the responsibility in the hands of an Indian SEO company, allowing you to concentrate your efforts on other needed facets of your company. Moreover, you will get the service within the given time.

8. Continuous optimization

Apart from performing the functions to run your company’s SEO – your in-house team will need to optimize the page. It includes relevant SEO keyword research, writing and editing creative content, gathering them to the website, improving the landing page, producing rich snippets, optimizing images and other jobs.

With the help of experts from an outsourced agency – you will be free from the burden of spending time and money to optimize your website and receive constant professional updates from dependable resources.

9. Better return-on-investment (ROI)

You will be more at ease with the funds allocated for outsourcing to the Indian SEO agency. They are under contract to provide results – they will use the money more thoughtfully and generate effective leads. They will ensure that you get the results you paid for – and therefore, you will get more ROI for your funds from outsourced companies than in an in-house setting.

10. Updated technological approach

Indian SEO agencies invest in the latest technological advances, making them one step ahead of the other parts of the world. They also train their workforce to keep reorganized and practiced with the newest advancement in technology. With an outsourced SEO agency in India, you will have a team of professionals ready to meet any technological challenges – coupled with continuous and first-rate internet connectivity- leading to excellent communication.

A considerate government

India has a literacy rate of 74.37, and 10.7 million students are studying information technology. So, it is clear that facing a talent crisis in the Indian digital sector is unlikely. So, the Indian government has created a stable economy and infrastructure to enhance its IT sector significantly. The different companies in India are providing extensive SEO services all over the world. For outsourcing companies, the Indian government has offered easy guidelines and helpful laws.
So, if you are looking to enrich your business’ SEO, do what the world is doing and find out the most appropriate Indian company.