If you’re planning to start your online venture by designing a website and creating social media handles for your business, SEO is an important factor you should never miss.

SEO is that major factor that determines whether or not you will get a better ranking and will your website land on the first page of the search engine. Around 70% of marketers have stated that SEO is a far more effective and a better strategy than PPC.

Therefore, you should never make any compromises when getting SEO. SEO is very important for the success of your website as it enhances the quality and the quantity of traffic to your website.

For example, it was found that 91% of websites do not get organic traffic because there is not a single backlink. This is where SEO comes into play.

SEO helps create better content by researching proper keywords, adding backlinks and implementing various strategies, which gives the website a better ranking.

This is why many business owners focus on SEO, and some also prefer outsourcing their SEO needs to professionals. This was a brief about SEO. Today this article will cover many topics like what is SEO, the importance of SEO, what is outsourcing, its importance and some signs that tell you it is time to outsource your SEO needs.

What is SEO?

Search Engine Optimisation (SEO) is a process of improving your website and its performance to increase its visibility when people are online looking for similar services.

The better visibility your website has on search engines like Google, Bing, Yahoo, etc., the more traffic you will gain and sell more services. Google is among the well-known search engines, and it accounted for 78% of desktop searches and 89% of mobile searches traffic in 2021.

Baidu came in second with 13% search traffic, followed by Bing at 12% and Yahoo at 4%. Since people are constantly turning towards search engines for answers, it only makes sense for an online business owner to be updated with the nuances.

Why is it so crucial to creating an SEO optimised website?

SEO is crucial for your online business because Google gets billions of search results every day, out of which 15% are new to Google.

The search bar is one of the primary digital traffic sources for businesses. When you get better visibility, your chances of staying ahead of the competition increases.

There are several features from the search results that you can use to better use, such as rich results and knowledge panels. These helps increase your visibility and give users better information about your business directly from the results.

The main goal of implementing SEO is to reach your target audience, know what your users want, and provide it to them. For example, a company named Purple got a 34.6% boost in brand consideration for selling their mattresses with the use of Google ads. They used these ads to target their audience on YouTube.

SEO also assists you in implementing the knowledge of attracting more traffic on all platforms.

Since it is now established that SEO is important for the success of your online venture. One important question is whether you should hire an in-house team or outsource the work.

The obvious answer with several advantages and disadvantages is outsourcing the SEO work. Now you might be wondering why that is? The answer is explained in the following article.

What is outsourcing?

Outsourcing is the age-long practice that hires a party outside of the company that performs specific services performed by the in-house team. The main reason companies outsource the work is because it helps them save capital.

It was also found that you can reduce the costs by 15% by outsourcing. Outsourcing is done for many jobs such as customer support, software development, content marketing, SEO, manufacturing, managing back offices, etc.

It was in 1989 that companies thought of outsourcing. Whereas in the 1990s, it became a thorough and integral part of companies’ plan of cost-cutting measures. Outsourcing also helps the in-house team handle more important projects as they do not have to worry about some menial work that can be done elsewhere.

It also helps ensure that the employee’s productivity is not hindered from the core aspect of growing the business. It also leads to faster turnaround times and gives the business a fighting chance to stay ahead of the competition.

What is the importance of outsourcing?

Outsourcing opens up a lot of emotions in the corporate world. Some companies love outsourcing, while some hate the thought of giving their tasks to others. However, companies argue on whether it is good or bad; outsourcing is something that has become very important for the success of several virtual companies.

Outsourcing helps you get the work done at a very low cost and also in a much more efficient way. There is a huge difference in pay between western developed countries and developing countries.

India receives the most outsourcing projects. The Philippines and the USA closely follow it. The most outsourcing job the Indians receive is IT and software development. India is chosen because the professionals charge less than what they would change in their companies.

Outsourcing also helps the in-house team to focus on other important tasks. Also, the professionals to whom companies give their outsourcing work are more experienced in the field. They have access to all the tools needed to get the job done. If the in-house team needs to do the job, they will have to learn the skills and buy the expensive tools.

What are the five signs that let you know it is time to outsource the SEO work?

When they are new to the online world, most companies try to do the work by themselves. It takes up a lot of time for the business, and also it becomes a costly affair to hire trained professionals who are fluent in SEO.

Compared to hiring an in-house, training them and giving them the tools for the job, it makes more sense to outsource the work. But some companies outsource their work after realising SEO is not a cup of tea for everyone or want to undo the previous team’s work.

No matter the reason, listed below are a few signs that let you know it is time to outsource your SEO work to others.

1- You have zero experience with coding languages

SEO plays a major role in the design and development of the website, whether you realise it or not. If the website is not compatible with all devices, a business can lose more than half of its visitors because of this negligence.

If you have a mobile-friendly website, 74% of the users will return to your website. If you don’t have any experience creating a website, you won’t be able to create a compatible website on all devices.

These professionals know how to design SEO optimised websites for the best results. A major part of SEO also focuses on content. Therefore, you need to have a website that guides the search engine where the content is located and what to look forward to with the keywords in your images, headings and other media on the website.

2- You have the lowest rank in the search engine results

A major red flag for businesses is not finding their website on the first page of the search results. Since 75% of users never go past the first page of the search results, you need to consider changing your SEO strategies if your website is not on the first page.

Your main goal should be to be on the top ten or the top five list in your locality, no matter which niche or industry you’re from. Search engines also consider the location of the search result and look at what websites get the most traffic.

Around 76% of users who search engines for local services visit the client’s office the same day to learn more about their services. This could only be achieved if you land on the first page. Your chances of even getting some traffic reduce when you’re on the second page, and if your website is beyond that, then you should consider outsourcing it to the best professionals.

3- You’re getting bad reviews

One thing that becomes difficult to fight in the online world is a bad reputation. Once you get bad reviews, it becomes difficult to bounce back and gain the respect of the users. 79% of users trust online reviews as they consider them a personal recommendation.

Once you get bad reviews, a website with a couple of positive reviews will get more traffic. This happens because the search engine will share their website as more trustworthy and reputable.

If you have lots of bad reviews, first you must improve how you do the business and then consult an SEO expert. They will assist you in shaping your business and making you look more professional and trustworthy with their campaigns.

4- You do not have the required staff

It is a nightmare if you do not have the right staff or if you’re short-staffed. This alone will stand in your way of success, and it will give the competitors a better chance of getting ahead of you in a shorter duration.

If you’re short-staffed, you won’t be able to devote your time to every aspect, as there will always be one aspect that will require more attention because of less staff. This will also harm the way you intend to create your company.

If you do not have enough employees to work on other projects, you will certainly not have enough people to work on SEO. Outsourcing is the best choice for you as you will not have to bear the burden of teaching newly hired people their work on how to deal with ever-changing search engine algorithms.

You also would not have to sacrifice or compromise on any other aspect of creating your company.

5- You fail at blogging

If you do not have writing experience, you will face some difficulties in SEO. Search engines give a higher ranking to websites that add more value to their readers’ life by providing high quality and SEO optimised content.

The more positive things you say about your products and services, the more trustworthy your products look. You need a blog page that frequently highlights a lot about these services. This way, you also get to update the content frequently per week.

Good quality content is important because 47% of customers view three to five types of content before buying a particular product. Whether you outsource or give the task to your in-house team, they need to do a phenomenal job at handling your blogging page.

Companies outsource the part of blogging to professionals because they will be busy with other details, and content strategy shouldn’t be taken lightly.

When you outsource your SEO works, you get the best help

The in-house team can work on your SEO works if you have the experienced team and time to work on it.

But if you own a startup or an established business but are new to the online field, outsourcing is the best solution to solve all your SEO problems.

You can reach out to different agencies that handle the outsource SEO works, get in touch with them, read their reviews online, negotiate the prices and wait for the magic to happen.

Summary

As mentioned above, you cannot neglect the SEO needs, so you have to make serious decisions about what to do about your SEO needs one way or the other. You can try with your in-house team, but it will cost you more to undo the damage if they are not up to the mark.

So, do you want to go through all the trouble, only to outsource at the end? Avoid the hassle, and outsource your SEO needs to the professionals at SEO.in.