Table Of Contents

1. Introduction
2. Getting the attention of customers
3. Statistical evidence of SEO requirement
4. The complex nature of SEO implementation
5. Reasons for outsourcing the SEO
6. Choosing the correct company

“Do what you do best and outsource the rest.” – Peter Drucker

Online presence is now a necessity to survive in any business. The number of online shopping companies has surpassed 2 million globally, so it’s clear that the competition is intense. Having a presence in the virtual market is not enough anymore; your businesses have to get noticed by your prospective customers.

How do your customers find any company for your products? They search on the internet, but the matter is a little more complicated than that.

Maximum viewers do not go past the first Search Engine Results Page (SERP) in any browser. An anonymous quote quite intelligently surmises the situation – “The best place to hide a dead body is the second page of Google search.” For Google, there are only ten spots, and already more than 2 million businesses are competing. So, the only way your company can catch the attention of the prospective customer is to feature in the prime ranking of the Google SERP.

Getting The Attention Of Customers

Almost a billion people are surfing the internet and connected through their mobile phones at a given time. So, your website has to be optimized so that the search engine algorithms rank them at a place where the possible clients can see them. This method of search engine optimization, or SEO, has been in business since 1989.

The company Kodak is considered to be the pioneer of information technology outsourcing in that period. Different from then, SEO outsourcing now requires extensive experience, knowledge about the relevant tactics, and the capacity to create and apply organic content.

Statistical Evidence Of SEO Requirement

The current online marketing environment is still following the same trend. According to trusted sources, 72% of the business owners applying SEO strategy in their online business felt that it directly affected. 50% of the ongoing business has already started investing in SEO campaigns.

Usually, the methods of SEO campaigns are applied and analyzed by in-house SEO experts. You can also hire third-party companies to perform an SEO on your business website. Either way, you have to employ SEO as it provides 1000% more traffic than social media. Looking at the brutally competitive landscape online, it’s a logical decision for increasing the website’s visibility and sale of the company’s product and services.

The Complex Nature Of SEO Implementation

The operation and implementation of SEO is not a job you can learn in a couple of seating. You are already running a company, and trying to do an SEO and business operation is tough.

It is quite possible that even after a few successful attempts, the ranking may gradually go down. Continuing to do both may hamper both the business and SEO.

It will be clear from the following information. Before applying the different SEO tactics, you would need to know the different kinds of SEO and adjust your strategy. The types are listed as:

• Onsite SEO: In this type, the job of the SEO provider will consist of elevating content at the backend, researching keywords, and mapping them.
• Technical SEO: The SEO provider will need the relevant knowledge to optimize site speed, finding and putting in a more effective code-to-text ratio, and maximizing the SSL of your website, which require skill and familiarity in establishing encrypted links between server and client machines.
• Link SEO: Your website will need to develop an authoritative link profile by building backlinks and getting rid of problems leading to link drawbacks.

Even if you have experience designing and implementing SEO campaigns, you will not perform excellently in all aspects. Mostly, you wouldn’t have the time to manage the complex processes and procedures.

Reasons For Outsourcing The SEO Function of Your Inbound Marketing Plan

Let us think about an example to understand the need to outsource the SEO of your business website unless you have skilled and capable help.

You have a shop somewhere and want more business. So, you build a necessary website, do the relevant SEO, and see that your business is starting to pick up. However, another company begins at the same place, and your customers slowly begin to shift to that business. Now, what will you do? Give time in your shop or the SEO?

The best decision is to let the experts do their job. If you can employ a group of proficient and knowledgeable people to look after the optimization of your website, why not? Let us know some more reasons why you should outsource the SEO of your business website to another concern:-

1.No Learning Curve

SEO requires time and patience to learn a lot of material in a very short time. The Google guidelines keep changing, and the algorithm keeps evolving. It is a rapidly changing industry, and it’s often challenging to keep the track and pace similar.

One might counter that the Webmaster Guidelines by Google exist, but it is just a guideline, not an instruction manual. Moreover, not every web resource is authentic, leading you to do more damage than good. It is best to transfer the job to the people who do it best.

2.You Can Only Spare So Much Time

A person experienced in running a business website knows the time it takes to manage it. The tasks include looking over the sales order, arrange for social media marketing, and many more. In addition, you will need to perform your usual duties required to run the business successfully.

You get only 24 hours in a day, and to do these jobs along with SEO design and implementation; your plate will be packed and overflowed. It is best to let the experienced and dependable SEO specialists do their job and look after the aspects needing more urgent attention in that time.

3.Outsourcing May Be A Cost-Effective Option

Let us consider the main targets an SEO professional has to fulfill:

a)They have to redesign the website to improve brand awareness.

b)They have to make the services or products of the client sale-worthy to the online customers.

c)Keep repeating the first two points with time.

So, in hindsight, outsourcing the SEO job is more cost-effective than doing it yourself. You may indeed have to pay a significant amount to the SEO companies, but you get the time to earn that amount when someone else does it. So, give outsourcing the business SEO a try – it may be more cost-saving than you think.

Another benefit of outsourcing is that the companies have experience providing SEO for both local and national concerns.

So, it doesn’t matter if your business is small and serves just your local region or a national or international problem with customers all over the world – outsourcing agencies are practiced in handling both of them. They can provide the appropriate strategy for the client to succeed considerably.

4.Will Have A Dispassionate And Knowledgeable Opinion.

It is easy to overlook some detail in one’s work. If you design a website or perform its SEO, you will think it looks fabulous and easily attracts new traffic. It is equally possible that you have made some mistake and have not noticed at all.

It could one or more of several things – the way you link to pages, how much keyword density you like to put in, and many other aspects. Outsourcing SEO jobs will help you get a professional and unbiased opinion about your mistakes and the most effective way of solving them.

5.You Can Bag A Higher Return On Investment (ROI)

Outsourcing SEO services will require a considerable amount of money, it is true. However, if you consider the ROI, you will see that it provides much higher value than a self-try.

Your SEO cost will be within your budget and will be covered easily by future developments. Your business will grow from the brand exposure. To ensure that you enjoy a high ROI at the end, you will have to put in a considerable amount of time for meeting goals of your SEO campaigns. It would be best if you spent it in other areas which need your attention more.

6.You Will Need The Appropriate Skill And Experience

Stop trying to be a Jack-of-all-trades. Don’t go for it if you are not experienced or have the necessary skills to perform SEO. Many business owners conduct SEO work for their websites. However, they know what they are doing or have the essential talent and understanding.

It is not something you can “have-a-go” whenever you feel like it. If your venture has a target to be profitable, it is better to use professionals and keep doing what you are good at.

7.Links With Other Service Providers

SEO comprises a vast array of methods to make a business website feature among the important ranks of a SERP. Take the process of link building, for example. It requires the linking of external sites to any appropriate content on the client site.

Due to their work and reach, professional SEO providers will have contacts with other site owners. Their job is content marketing, and they will have an extensive list of websites for utilizing in link building.

Like the benefits mentioned earlier, you will get other advantages from an outsourced company.

8.Outsourcing Is Less Costly Than In-House Experts

SEO on a significant scale will be expensive if you go for an in-house expert. It will be better to go for an outsourced company to restrict some of the costs. You will save on the overheads like paying taxes, insurance, and pensions if you choose to outsource your SEO.

You won’t have to arrange for a workplace, pay for a total system, or provide electricity, internet connection, and other consumables if you go for the outsourcing route.

In addition, you will also save on bearing the salary of a worker who is absent because of vacation or sickness.

In-house SEO can incur substantial expenses in acquiring the required SEO tools like reporting tools, keyword trackers, and others. These tools don’t come cheap and will not have an extensive need.

SEO agencies use premium versions of these tools as they work with multiple clients, and your company can benefit from their use. Outsourcing your SEO to such agencies will be cost-effective in the end.

9.You Can Get Other Marketing Services

Search engine optimization is a dynamic process. It is quite possible to change the decision about the future necessities as the site is being designed.

You may decide on trying out pay-per-click marketing or using the advantages of a website redesign or email marketing as your website is being built. So, it would be costly and troublesome to find out another concern that provides these services.

Nowadays, companies working on outsourced SEO jobs also provide other online marketing services. They can also suggest how investing would be beneficial and help you understand the different marketing channels present. So, going for an outsourcing path is logical, even if only the number of services is considered.

10.Proficiency In The Technical Aspects

As said earlier, even the essential website requires a complex network of SEO methods for successful integration. It is not only writing or designing some of the pages of your website that target specific keywords.

There is a lot of in-between work to be completed, so that your website functions best and has increased visibility and traffic on the internet.

It is not uncommon for you to find aspects of website optimization like redirects, metadata, changes in your website design, and others – in which you have no background, skill, or experience.

It is better to let a professional and experienced agency implement what’s needed to enhance your website and provide the necessary observations and skillsets to make that possible.

Choosing The Correct Company

So, now you know the different advantages of outsourcing your SEO to the appropriate concern. However, like other services, choose your agency after carefully considering a few exclusive factors. These span points like understanding your needs, considering the budget, and taking opinions from other businesses.

Some companies that work on outsourced SEO projects provide free consultations to prospective clients. So, choose your agency after due research and deliberation.