Table of contents

1. Introduction
2. Why do companies outsource?
3. Why outsource SEO jobs to India?
4. Advantages of outsourcing to India
5. Getting a chance for growth

“Do what you do best and outsource the rest.” – Peter Drucker

Everyone working in the corporate sector knows about outsourcing. It is the practice of sending a specific job or parts of an assignment to a foreign location. Usually, in-house employees were responsible for completing these jobs or any workers hired by the company. It was standard practice for businesses in developed countries to send their record-keeping or back-office jobs to developing countries of Asia. Historically, outsourcing for business started in 1989 – when Kodak Company started to outsource their information technology. In today’s business scenario, ITO’s and BPO’s dominate the outsourcing industry.
Recently, India has become a favorite among overseas businesses to outsource their works. According to available data, India holds 65% of all the available outsourcing jobs globally, making it the top outsourcing destination in the world. Other than the public 125 million English speakers and faster TTM (time-to-market) due to the time difference, several factors make this country a primary candidate in the destination choice for outsourcing.

Why do companies outsource?

Outsourcing allows a company to expand their reach and provide a significant return on investment – leading to higher profits. It is not a wise business decision to not use outsourcing when the competitors are showing better results doing it. Just like the famous quote, “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – By Lee Kuan Yew.

A large section of developed countries are delegating their workload overseas – the USA being the top with 68% of their companies and the UK with 48% of their companies. Moreover, projection depicts that this industry will reach trillions by 2025. So, let us know the reasons a company would choose to outsource their jobs to another destination:

1. Increased efficiency

It is a far-reaching claim that your company has the best people for all jobs. There is something in every company where they need help – which takes some time for the staff to reach. Outsourced companies usually have experience in these jobs because of their experience and practice with the domain. These factors significantly increase the productivity and performance of the source company – making them the obvious choice for delegation.

2. Better quality in lower cost

Taking your jobs to a developing country has monetary advantages – one of the prime factors for outsourcing. Let us take the example of the USA and India. In India, it takes a fraction of money to complete a project than in the states. It is due to the economic difference between the two countries. However, this event doesn’t mean that the quality of the job will be lower – in some cases, it may be the opposite. In short, client companies will go for outsourcing if it costs less and the quality of the job doesn’t suffer.

3. No waiting for trained staffs

Companies incur a high cost to train and certify their workers. However, if your company is facing a talent shortage or your in-house staff is undergoing training – you can outsource your job to experienced companies in other countries. As previously discussed – you will have better assistance at a significantly lower price – and get your assignment before the due date.

Let us consider a real-life example. If you run a multi-cuisine restaurant, and your baker takes off for the day, do you stop serving bread in your establishment? You buy bread from another shop and resume your business activities. The same principle applies to the outsourcing of jobs.

4. No need for infrastructure development

The client company doesn’t need to build infrastructure if they opt for outsourcing the project – the outsourced company will do so. Moreover, this step saves a lot of money for the client institution – as they do not have to arrange for utilities, procure the needed instruments, or train their staff to complete the job.

5. Access to skilled resources

The outsourcing company doesn’t have to worry about resources or recruiting staff to join the project- the responsibility falls solely on the outsourced company. The recipient business institution usually has their people experienced in the required area of expertise and provides the client’s needs. So, the client company can start the job with one or two of their in-house workers to assist and guide along with the projects.

So, according to expert opinion, businesses will continue to outsource their jobs as long as it remains profitable, shows good results, and reaches the client at the proper time.

Why outsource SEO jobs to India?

Running an SEO job is challenging in any place in the world. You will need web developers, SEO experts, and content developers – and you need them to be the best at your job. It is a given that starting all of these from scratch is a time-consuming and costly process, and it is a cardinal rule of business – you don’t pay a dollar for something you can get in a quarter.

So, why not choose somewhere where you can get 75% of digital talent globally with 125 million English speakers – who can complete and submit a job earlier because their time zone is different? India, where you can get the best people in IT and digital services and companies prepared to work at the most reasonable price than other countries. Here are some other reasons to choose India as the country to outsource your jobs:

Contact with exceptionally skilled experts

SEO is not immediately affecting marketing campaigns like television ads – it needs time and continuous efforts to give any result. Therefore, it would be a wise decision to let the professionals work from an early stage. In India, most literate people know English – which is the most used language for digital marketing campaigns and SEO projects. Moreover, the professionals already know and have applied the most modern SEO techniques, giving them command over the topics and presentation. The easy access to skilled professionals has attracted business outsourcing to India from all over the world.

Time zone advantage

Indian Standard Time (IST) is 5.5 hours ahead of Greenwich Mean Time and about 10.5 hours ahead of Eastern Standard Time. This situation allows the companies abroad to maintain a constant workflow with their Indian counterpart and fulfil their requirement 24 × 7. So, the client companies can get results earlier for their projects and needs.

Reasonable prices

Outsourcing SEO services to India is mainly because of the competitive pricing the overseas clients get from this country. Due to the different financial systems – it costs a fraction of the money it would if the company did these jobs in-house. Moreover, hiring and maintaining an in-house expert will need recruitment, overheads, monthly salary, perks, health insurance, and many other additional costs. The companies can save on these expenditures and also hire professionals on a project-to-project basis.

Positive Indian government

The government of India has developed a stable and effective economy and infrastructure to create and run its IT sector. Seventy years of experience have made the best enhancements to the IT sector, and it has made a significant improvement to the outsourcing services continuously. The companies looking for SEO services from India also get favourable by-laws and conditions from the Indian government.

Competitive market

The digital and SEO services market for India is constantly updating, and the number of companies providing high-quality SEO services is increasing significantly. So, the outsourcing companies are getting a considerable number of choices for their projects, along with competitive pricing. The competition in the market ensures noticeable results with high-quality professional services.

Advantages of outsourcing to India

India’s economic and high-quality work environment has made it an ideal destination for outsourcing – also because it is more advantageous than other countries for outsourcing clients. With a literacy rate of 74.37, it is also a country where the client companies do not have to worry about language barriers or understanding of the concepts. The advantages of outsourcing in India are also why the client companies should invest in outsourcing in the Indian companies – although the perspective changes along the way. Let us discuss the advantages of outsourcing SEO services to India:

Availability of SEO experts

Running an effective SEO campaign is not a job for everyone. Search engines, especially Google, constantly change their algorithm – which an in-house SEO expert cannot follow without an extensive team and considerable resources. They will have to be constantly vigilant about the changes, update their website accordingly, and run the SEO campaign without any trouble.

SEO environments are constantly evolving – and it is not possible to train employees for every aspect. The in-house amateurs can miss out on something quickly. A better option is to outsource the whole thing to an Indian company – which has proficient SEO experts in their team and can provide high-quality results without any additional trouble.

Utilizing time and effort better

Developing an SEO strategy in-house and running it for the website will be wasteful if you are not doing it right. Usually, the companies don’t have all the experts in the critical facets – and it is very inefficient, not to mention time-consuming, to run the SEO campaign without the appropriate input.

Indian SEO companies are just the solution for this – their job is to improve and maintain effective SEO techniques for their clients. They have well-learned experts who can cross the hurdles causing trouble in the SEO campaign. Likewise, with an Indian digital marketing service provider, you will get the best effort and attention for your projects – if you choose to outsource your jobs

Outsourcing your SEO requirements will be beneficial for you to concentrate on internal business matters – and other problems that need your undivided time.

Cost – Efficiency

Cost and overheads constitute a significant factor in any business operation. SEO outsourcing to India will help the client company work under budget to invest the remainder in another part of the business.

Achieving a good rank for your website takes time and needs skilled SEO experts with proper experience for the job. Training and building a team of SEO experts in-house for SEO marketing can become burdensome for your budget. So it is better to hire an overseas authorized digital marketing agency for taking care of your SEO needs. You would need only to assign them the required projects, and they will provide you with the result right away – without any further issue.

An Indian outsourced company will work on a fixed budget and complete the assigned project within the deadline, benefitting your website without further reversion. With an Indian SEO expert, you will be free from the liability of recruitment, management, and maintenance costs.

Escalation in conversion rates

Performing SEO in-house requires doing all the necessary work for website optimization – including appropriate SEO keyword research, creating rich snippets, accumulating them to the website, writing content creatively, optimizing the landing page, optimizing images and many more. These jobs translate to generating lead magnets, which convert into customers and ultimately increase the conversion rate.

A significant and noticeable difference exists between the companies that outsource their SEO work and business that do it in-house. With an Indian SEO company, you will get access to proficient SEO professionals who can make a big difference in sales – by developing a comprehensive strategy to improve the visibility and performance of the website. Their expertise will provide the benefit of conversion rate optimization to their client and generate scalable sales leads.

Getting a chance for growth

Choosing an Indian SEO company to outsource your job will boost your business’s productivity, too – as you can concentrate on more pressing business matters. However, it isn’t easy to choose among the numerous professional, excellent, and well-known companies in the SEO market. You will have to do extensive research to get the right company with talented human resources.

Ultimately, it comes down to choosing the right SEO Company that will help you achieve new heights in the business. Look around the market, get references from your peers in the field, make a list of potential candidates – and then select your favored SEO service company.