Table Of Contents

1. What Is SEO Outsourcing?
2. Advantages Of SEO Outsourcing For Small SEO Agencies
3. Characteristics To Look For In A Reliable SEO Outsourcing Agency
4. Ending Note

What Is SEO Outsourcing?

“The best place to hide a dead body is the second page of Google search.”

Have you ever found yourself on the second page of Google search results for any topic whatsoever? Your answer is probably no because only 0.78% users click on the second page. The top result on a Google search gets around 32% of all the clicks. This is why the ultimate goal of every company is to land on top of Google search.

SEO has become one of the most pivotal parts of making any business successful. Even small businesses have started investing in SEO as a marketing technique. PPC and social media marketing can offer quick results. But if you want the growth of your website to be long-lasting, you need to invest in SEO.

SEO has great importance in helping a business gain a competitive edge. However, it requires a huge chunk of time to witness visible results on your website. Sometimes confusion arises regarding whether to build your own SEO team or outsource it.

While forming your own team can be beneficial for many reasons, outsourcing will be more beneficial for a small SEO agency. Outsourcing has become quite popular in the SEO industry. The cost-efficiency of SEO outsourcing is a major factor behind its rising popularity. Keep reading to understand why SEO outsourcing is more beneficial for small SEO agencies.

Advantages Of SEO Outsourcing For Small SEO Agencies

SEO outsourcing is beneficial for small SEO agencies for a variety of reasons. The reasons are listed below:

1. SEO Outsourcing Agencies Know What They Are Doing

SEO is quite complicated and requires a proper implementation to show efficient results. You will be able to learn the basics of SEO by reading a few articles or watching a few videos. It requires a lot of patience and years of experience to nail SEO strategies.

As a small SEO agency, you might not have too many years of experience. The chances are that you are just starting out in the SEO industry. It will take you quite a few years to ace link building, keyword placement and other SEO strategies.

However, an SEO outsourcing agency will have the required experience and knowledge to fulfil your SEO requirements. They will know which strategies work and which do not. They will have the dedication and commitment to ensure that the strategies work out for their clients.

2. SEO Industry Is Constantly Evolving

Google rolls out new updates related to its algorithms quite frequently. The updates become the latest trends of the SEO industry. It is essential to stay aware of these trends to stay on top of search results. You need to develop new strategies and sharpen your techniques to ensure better outcomes.

When you are working with an SEO outsourcing agency, you will not miss one single Google algorithm update. A reliable SEO outsourcing agency will use white hat SEO to improve the position of your website on search results. They will not just curate high-quality content for you. They will ensure that the content you produce is relatable to your potential customers.

3. Provides A Competitive Edge

As a small SEO agency, you are competing with other companies both of large and small magnitude. To stay ahead of the competition, you will have to ensure that you have a documented strategy in place. SEO requires you to have access to a wide range of tools. A small SEO agency might not have the capital to invest in such unique tools.

When you hire an SEO outsourcing company, you get access to all those essential tools. Apart from the set of tools, you also have a team of experts dealing with your SEO strategy. They will put in efforts to develop a strategy with each step documented one after the other.

Moreover, SEO also requires a team of other professionals such as copywriters and web page designers. With an SEO outsourcing agency, you will also have access to other industry professionals necessary for the process. If you need expertise in one particular aspect of your SEO, you can always hire a specialised SEO agency. However, most SEO agencies offer a comprehensive range of services to meet all your SEO requirements.

4. Get Access To Detailed Reports

Since an SEO strategy can take quite a long time to implement, you need to keep track of the progress. If you handle your own SEO, it takes quite a long time to prepare the results. You not only have to collect the data but also organise them.

With an SEO outsourcing agency, you obtain progress reports every week or month. They will ensure that the client is satisfied with whatever little progress their website is making. If the strategies don’t work out for your brand, the SEO agency will try preparing a new strategy. However, they will take prior permission from the clients before implementing a new strategy.

The reports can also provide you with some knowledge regarding where your competitors stand. It is essential to stay ahead in the competition. But sometimes, when a competitor has a better rank than you, it can prove to be beneficial.

Content marketing and link building tools can help you understand where your competitors are obtaining backlinks. You should always try to gather inspiration from your competitor’s best practices to enhance your website even more. An SEO outsourcing agency can also determine the keywords that are helping your competitors generate more leads.

5. Link Building Is Quite Complicated

Link building is an essential but complex part of SEO. When your website is used as a backlink by any other website, Google will consider you more reliable. It will increase your chances of getting better ranks in terms of competitive phrases related to your niche.

Link building might not be rocket science. But it is a time-consuming process that can drain out your patience. Link building is one of the major reasons why a professional SEO outsourcing agency is hired by most small SEO agencies.

An SEO outsourcing agency will have adequate experience with link building. They will ensure that your business gets quite a few high-authority links every month. If you try to figure SEO out on your own, there might be quite a few hits and misses before becoming successful.

6. People Easily Give Up On SEO

Since SEO takes a lot of time to show results, small agencies often give up on it. You can churn out an engaging and impressive content of 5,000 words. It might be of genuine value to your readers. But it might take six months to make your website land on the top. Your website might not be able to drive free organic traffic until after a few months of implementing the SEO strategy. Organic marketing can drive almost 100% more traffic than paid traffic.

A reliable SEO outsourcing agency will not give you a particular timeline after which results can be seen. But they will constantly be incorporating different tools and techniques and formulating creative strategies. If you are a small SEO agency, your limited budget can make you give up easily. But an SEO outsourcing company will maintain regular contact with you and ensure that your requirements are fulfilled.

Characteristics To Look For In A Reliable SEO Outsourcing Agency

Before hiring an SEO outsourcing agency, you need to identify your exact goals. Landing on the top of Google search results is a vague goal to have in mind. You will have to answer quite a few questions before understanding what you expect from an SEO outsourcing agency.

To get the desired outcome, you have to clearly communicate your requirements to the SEO outsourcing agency. You will find numerous SEO outsourcing agencies around you. But not every agency with a laptop and internet connectivity can offer you your desired outcome.

You might come across an SEO outsourcing agency making unrealistic claims, such as providing SEO results in a week. It might be tempting to hire such a company in the hope of getting quick results. However, you need to remind yourself that SEO is a lengthy process.

Even if a company can provide you quick results, it will be because they use black hat SEO. It involves malpractices that do not comply with the Google algorithm. Hiring such a company can get your company penalised by Google.

Therefore, it is crucial to avoid such scam agencies and look for trustworthy ones. Any reliable SEO agency will have the characteristics listed below. Take a look at the characteristics and end up with a good SEO agency.

1. A Detailed Process Of Implementing SEO Strategies

For an SEO strategy to be worthwhile, it will require proper implementation. A reliable SEO outsourcing agency will have properly laid out steps to ensure that the strategy is successfully implemented. With the years of experience gained by an SEO outsourcing agency, they will know tactics that work and that don’t work.

The execution process of one SEO outsourcing agency will be different from the others. But the process has to ensure client satisfaction. It is also a key characteristic of a good SEO outsourcing company to get its strategies reviewed. They will start implementing the process only after they receive an affirmative nod from their client.

2. A Diverse Set Of Professionals On-board

Any good SEO outsourcing agency will have an experienced set of professionals on board to execute its process. Since they have previously worked on the SEO strategy of other brands, they will be equipped with special skills to handle your SEO requirements. The expert advice of the professionals come in handy while executing the strategy.

The experts will provide strategic creativity along with strong leadership skills. Some experts will also be qualified to manage your accounts efficiently. You can ask the SEO outsourcing agency to provide information about their team. An agency with experienced professionals working with them will have no problem in making their team public.

3. Impressive Reviews From Clients

A reliable SEO outsourcing agency will be comfortable working alongside its clients. The reviews obtained by the SEO outsourcing agency from clients will tell you about the quality of services. It is not just necessary to provide desirable outcomes to the clients. The SEO outsourcing agency also needs to work along with the other departments of the brand. Therefore, an SEO outsourcing agency should also have adequate skills to collaborate with the employees of the brand they are working for.

4. Ready To Show Work Samples

You need to look at the websites of customers the SEO outsourcing agency has worked with previously. What can be better proof than that? Ask the SEO outsourcing agency what has been the rate of lead generation for the most recent brand they have worked with. You need to know how many of the generated leads could be converted into full-fledged customers. A reliable SEO outsourcing agency will not have any problem showing its portfolio.

5. Industry-specific Updates

A reliable SEO outsourcing agency will always have the latest updates regarding the SEO industry. It will be their duty to help you adhere to the rules of the constantly evolving SEO industry. Often, an executive of an SEO outsourcing company will share their insights in the form of a blog or video. Before hiring an SEO outsourcing agency, you need to know if they are updated with the latest trends in the SEO industry.

Ending Note

Hiring an SEO outsourcing agency will be quite beneficial for small SEO agencies for financial and other reasons. A small SEO agency might lack the tools and techniques required to implement the best SEO strategies. Furthermore, they might not be able to keep up with the constant updates in the SEO industry.

An SEO outsourcing agency will be dedicated and well-equipped with the resources to fulfil your SEO requirements. But while hiring an SEO outsourcing agency, you should always find a genuine company that does not incorporate any ill practices.