Table of contents

1. Introduction
2. Utilizing SEO for business
3. What is an SEO reseller?
4. Why do you need SEO outsourcing?
5. What are the steps of beginning an SEO reseller program?
6. Making money with SEO reseller program
7. In conclusion

“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” – Stoney Degeyter.

Online marketing has transcended the need to be an option for online marketers; it has become a requirement for any business wishing to stay in the internet-savvy market. The 2014 Penguin update of the Google algorithm has enabled the local companies to have a stake in the rankings of their web pages.

With this, search engine optimization or SEO has become a mission-critical part of the marketing plan of almost every business.

According to recent statistics, 73% of content marketers use an SEO tool. It is best to utilize something practical and result-producing, like an SEO plan for one’s business.

Utilizing SEO For Business

Implementation of SEO requires an expert on the matter, who could assimilate the target, product, and services of your company and present them to ensure an increase in traffic and sales.

The trend is ongoing, and 67% of content marketers vouch for SEO as their most functional tactic. The established business firms have their SEO experts.

However, cases of companies hiring them from outside companies or outsourcing their SEO jobs to other companies are not uncommon. 50% of digital marketing small businesses outsource their marketing projects to third-party companies.

What Is An SEO Reseller?

When external concerns work on your website to improve its visibility, traffic, and ultimately the revenue on a for-hire basis, they are called SEO resellers. They have the responsibility and the methods to optimize the visibility of your website and help in the conversion of viable leads into sales.

The different SEO resellers have other programs according to their client. For some companies, choosing an SEO reseller is more beneficial than hiring one of their own. Apart from saving SEO expert costs, the SEO reseller’s contact of author, editor, and designers help in the effective SEO design of the client website. Some of them even provide reports about how well the applied SEO plan is doing.

Why Do You Need SEO Outsourcing?

Only SEO will not convert the incoming leads or turn them into a viable sale. There are several other essential works in the online marketing sector. It is like the quote by James Reynolds of SEO Sherpa “Effective Search Engine Optimization requires a commitment, not a campaign.” So, if you have the following reasons, you would be better off outsourcing your SEO to another concern.

• Attention to other jobs: As stated earlier, spending much time on the SEO learning curve may not be fruitful than attending to other important aspects of running the business. In that case, it is better to give it to an experienced concern.
• Appropriate utilization: SEO can become costly if not applied correctly, and also, you cannot ignore it either. If you are not experienced in optimizing a website, it would be best to leave it to the professionals. Otherwise, the total cost of SEO may increase to a level less to your liking.
• Availability of SEO Resellers: Business owners will require SEO if they hope to survive the constantly changing environment of online businesses. So, as long as new companies open and existing companies function, SEO resellers will be available.

You will get to choose one among the massive number of currently running companies to adapt to the constantly complicating SEO or the gradually evolving algorithm and put your effort where it’s needed the most.

What Are The Steps Of Beginning An SEO Reseller Program?

SEO reseller companies must remember that they are also conducting business- which comprises optimizing the marketing presence of their clients online and getting paid for it. So, like other businesses, SEO resellers have to follow specific protocols to start their profession successfully. Let us know about them in detail:

1. Identification of companies:

The SEO reseller company will have to designate the SEO companies they want to work with. They should carefully and carefully choose these concerns as the reseller company will have to depend on these companies to deliver purchasable services.

They will be the driving factor for revenue generation for the parent SEO and the reseller company through the latter’s SEO reseller program. It would be best if you chose after checking from a trusted source.

2. Engaging clients

The next step will have to pinpoint the prospective clients and the most effective marketing methods to grab their attention. You can start a flourishing business with the appropriate SEO reseller programs designed for large corporations, marketing agencies, small business owners, entrepreneurs, and retailers. You can enter into a pay-as-you-go contract or set up a monthly or annual agreement.

3. Establishing a mutually beneficial relationship

An SEO reseller establishes an equally fruitful relationship between the client and the SEO agency. They act as the central agency, who accept and order, provide the results, close the order, and get paid by the client.

The SEO reseller program must be rewarding so that the efforts of the SEO agency and the reseller company are suitably rewarded. SEO reseller business must be handled by someone experienced, skilled, and knowledgeable about the current trends and requirements of the online marketing business.

Making Money With SEO Reseller Program 

An SEO reseller program should increase the revenue of their mother firm and its overall status. The clients start to see the benefits of these programs, and for a good SEO reseller, the in-depth study of the clients’ interests will achieve a broader perspective about their business.

The SEO reseller program should promote the organization’s image and ascertain that the services of the white label SEO companies reach the paying customers. They should reap the appropriate benefits from it.

Here are some of the ways an SEO reseller company can earn money and make the cut in the online business scenario:

• Offering Free SEO Services

The new SEO reseller companies can offer free SEO services to the clients to get their attention. For example, they can contribute to do a complete SEO audit for free. SEO audits have become the norm for making contact, and it is easy to perform because of the numerous online software available to automate anything required.

Raven Tools and MySiteAuditor are two examples of such programs. Some SEO resellers provide a direct link to their clients to see their rank, search volume of the keyword, and the possible rank for their keyword of interest.

You can also combine your SEO services with other marketing facilities to make your service more attractive to prospective clients. You would need customers at the end of the day, and you wouldn’t require to stick to SEO only to do that.

Services like website maintenance or website hosting, along with SEO, would do the trick. In addition to the surplus money, you will come into the local clients’ attention who require your services.

• Involving Local Businesses And Freelancers

SEO resellers can improve their bottom line by working with other freelancers or service-based businesses, forming an alliance or network of SEO service providers for the clients. The new SEO reseller can contact local copywriters, web designers, graphic artists, or local printing companies.

• Using The Blog To Attract Customers

According to experts, B2B companies who blog receive 67% new leads than companies who do not. A blog can be an effective way to increase traffic and perform an in-depth SEO. However, the blog can also point out the services and benefits the customers are missing by not choosing your SEO reseller program. Using the blog to grab customer attention will also increase traffic to your website, and ultimately, improve the resultant revenue.

• Run A Free Giveaway

One of the effective ways of building traffic to your website is to run a free giveaway campaign. This method increases the number of signups into a site but not necessarily scalable leads that could convert into sales. Free giveaways can get you a considerable number of referrals and a landslide of mentions on social media. Moreover, it helps to build the prospective customer base for your services.

Free giveaways are known to attract people interested in only winning the offered prize and nothing else. In this scenario, the purpose of new lead generation and customer engagement is defeated. So, a great way to correct this event is to make the giveaway pertinent to the service your company provides.

Another great way to win loyalty among your future customers is to provide something valuable free of cost. This principle of solid content marketing extends into tool creation as well. If you give users a free helpful tool, they will return to our website, creating a loyal client pool and many leads. For example, the Headline Analyzer Tool, developed and provided for free by co-schedule, has generated a devoted customer base and many leads.

• Use Videos For Audience Connection

The efficacy of video in customer engagement is well-known. According to statistics, video results have a 41% greater click-through rate (CTR) than text-based results. Video contents provide significantly more customer engagement, evidenced by the fact that an extra 2 minutes is added to the time a customer spends on average on a site if video content is present. Providing video content in a series substantially increases the interest of the possible clients and often causes repeat traffic.

A real-life case would be the ‘Whiteboard Friday’ series created by Moz.com. It has a huge fan following and is a tremendous success every week it is posted.

• Honing Your PR Skills

Although this is not something everyone can do; however, if you have experience organizing events or public-speaking skills, it can help generate a continuous stream of fresh leads for your SEO reseller company. Managing a Local SEO meet-up or a social media group of the local business concerns can help find prospective clients, provided the group was designed to find out the ideal customer and interact with the appropriate target audience.

You can also join trade shows about other business matters. Usually, your involvement alone can generate new client leads, and in extension, a revenue increase. Contact the local organizers and join the trade shows to meet and engage new possible customers.

• Launch A Local Business Directory

Links are the most important thing for an SEO scheme. Any person involved with anything to do with SEO always needs links for themselves or a client. So, how to ensure that the leads come to you? It would be best if you created a local business directory. In doing so, you will have valuable contact information at your fingertips and use it for advertising your services periodically; that is, use it as a source of fresh new leads.

• Ranking For Essential Keywords

It will be a real irony if your website selling SEO isn’t among the significant ranks of the Google search engine, at least on the first page. Otherwise, it would take the wrong message to the viewers and play havoc with your client pool. It would be best to take a niche and start cultivating it so that your web presence is fortified by your company in the critical ranks of the Google search engine result page (SERP). The general population likes to believe in the fortune –teller who can predict their future.

There are several online keyword research tools to find out the ranking keywords for your business. Use the SEO services available to put your website among the vital ranks of Google SERP.

In Conclusion

SEO would give you more traffic, but that doesn’t mean increased lead conversion of sales. Online marketers are inclined to prefer raw traffic numbers, but ultimately, only the deal of the revenue generated will determine the future of your business.

As Jeff Eisenberg has stated, “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Crafting targeted content relevant to the podetial customer will help make your business a success.

People come from multiple channels to online marketing (social media, email, etc.), so keeping them onsite and converting them better would be a more profitable strategy.