Table Of Contents

1. What Is SEO Outsourcing?
2. Functions Of An SEO Outsourcing Company
3. How To Find An SEO Outsourcing Company?
4. Conclusion

What Is SEO Outsourcing?

“Today it’s not about ‘get the traffic- it’s about ‘get the targeted and relevant traffic.”- Adam Audette.

The ultimate goal of Search Engine Optimization is not just to rank at the top. Your ranking on a search engine must be good enough to generate adequate sales and leads. SEO outsourcing has become the latest trend to ensure that companies can generate better leads. Outsourcing has been quite popular in other industries and, in particular, the IT industry. In India, the total amount generated from outsourcing services amounts up to $168 billion.

You must be wondering why outsourcing is necessary for SEO. The answer is that outsourcing reduces the financial expenses of the company. SEO outsourcing is efficient at reducing your business expenses alongside other benefits. The marketing tactics that emerge from SEO outsourcing play a crucial role in popularising this trend. Dig deeper into this blog post to expand your knowledge regarding the functions of an SEO outsourcing company.

Functions Of An SEO Outsourcing Company

You will outsource your SEO work to another company so that they can fulfil your requirements. They will provide a specific few functions to ensure that you get the best results. The functions of a reliable SEO outsourcing company are as follows:

1. Providing Expert Advice

The major task of an SEO outsourcing company is to acquaint you with adequate knowledge regarding the industry. An SEO expert will understand your requirements and strive to achieve all your goals. They will know the required steps that can place you at the top of search results and generate new leads for you. When you hire an SEO outsourcing company, you will not have to keep your fingers crossed for the strategy to work. The experts will build the most appropriate strategy for you and ensure that it works.

However, you will have to share some necessary information with your SEO outsourcing partner. You will have to let them know about the voice and tonality you want for your brand. Moreover, you will also have to let them know the most appropriate keywords for your brand. Apart from that, it is essential to discuss both your short-term and long-term goals with your SEO outsourcing agency.

A reliable SEO outsourcing agency will work along the lines of this information and prepare a holistic strategy. Their strategy will bring visible results to your business. The best part about hiring an SEO outsourcing agency is that they have contact with other professionals required for delivering SEO results. They have access to experts in the field of design, development, copywriting, and even experts for conversions optimization.

2. Keeping You Up-to-date With The SEO Industry

The market of search engines is dominated by Google at the moment, with more than 92% share of the global search engine market. Therefore, it isn’t surprising that SEO rules get modified with every update to the Google algorithm. Google’s algorithm gets updated quite frequently within a year. The search engine has rolled out at least 65 major updates to its algorithm in the last five years. If you calculate, it will come to one update after every two months.

Your website will have to keep up with these frequent changes to stay relevant in the market. Therefore, adhering to the Google algorithm is one integral part of SEO. If you overlook a single update, it can expose you to the risk of losing years of SEO progress. When you choose a reliable SEO outsourcing company, you will always be made aware of these updates. They will stop you from committing the grave mistake of not following the Google algorithm. Therefore, the likelihood of your website facing a penalty will be less.

3. Formulation Of Documented Strategies

An SEO outsourcing company prioritizes a documented strategy because it is a critical aspect of business growth. Since consistent efforts are required to gain SEO results, a documented strategy becomes much more crucial. If you lose sight of your long-term SEO goals, your progress might be hampered. You will end up finding yourself in a completely different direction from your long-term goals. The lack of a documented strategy will deliver scattered results due to weak implementation.

When you are working with an SEO outsourcing agency, they are bound to have a documented strategy. They will note down every step of their strategy to ensure the most effective form of implementation. Furthermore, the outsourcing company will also have to get approval from their clients before implementing the steps. Therefore, it becomes more important for them to document every step of their strategy. It will ensure that all their efforts are focused on meeting your brand requirements.

4. Delivering Comprehensive Reports

An SEO outsourcing company delivers proper reports to show clients that their strategies have been implemented effectively. Reports are necessary to identify if the implemented strategies are being able to produce desired results. It also helps in understanding which parts of the documented strategy are working well and which part requires enhancement.

The SEO outsourcing company will then be able to focus on delegating work to other professionals in a more structured way. The SEO outsourcing agencies can also focus on a better distribution of the resources to deliver better SEO results.

Even though reports are an integral part of improving the results of SEO, they can be a little time-consuming to get. Imagine the time it will take to track the performance of your website on the basis of numerous parameters. It is not enough to just track all the parameters. You will also have to arrange and analyse the collected data to produce the reports.

Since SEO takes a lot of time to show effective results, you might have to go on preparing reports for even months. But when you are working with an outsourcing agency, they will ensure that the clients receive comprehensive reports. Before hiring the SEO outsourcing agency, you will only have to figure out the KPIs that will be tracked to prepare the reports.

How To Find An SEO Outsourcing Company?

Now that you know about the functions of an SEO outsourcing company, you might be ready to hire one. It will not be difficult to get in touch with an SEO outsourcing company considering there are quite a few in the market. But to find a reliable SEO outsourcing company, you will need to know a few tips and tricks. Let us acquaint you with these tips and tricks for choosing a reliable company.

1. Identify Your Goals

Before hiring an SEO outsourcing company, you will have to determine why you want their services. You must have some specific goals in your mind for your brand. Attempting to rank first on search results can’t be a realistic goal. It’s too vague, and what you need to think of are specific goals.

You will definitely want to increase the traffic on your website. But it’s more important to know what kind of traffic you want. You will also have to understand if you need to increase the sales of the highly profitable products. Your goals will differ depending on whether you have local customers or international customers.

Some brands also have digital stores, restaurants or other brick and mortar stores. Sometimes a brand wishes to get individual support for each of these stores. A few other questions that you need to ponder to identify your goals are as follows:

• Do you need to increase your customer acquisition rate and leads?
• Who are the competitors that you wish to take over?
• How is your engagement with customers?
• Are your customer engagement strategies effective at all the stages of your customers’ journey?
• How much increase do you expect in your revenue as a result of SEO?

2. Understand What Kind Of SEO Services You Need

After determining the goals you have in mind, you will have to decide on the kind of services you need for SEO. The services included under SEO can range from keyword research to link building. Content creation is also a part of SEO services. Some SEO outsourcing agencies can also help you with local and technical SEO.

Otherwise, algorithm recovery and reputation management are also two essential aspects of SEO services. In case you are in need of any specific SEO services, choose a company that specializes in that particular service. But if your brand is in need of a comprehensive range of SEO services, search for a full-service SEO outsourcing agency.

3. Know About The Timeframe

SEO is associated with the long-term future. Therefore, when you are choosing an SEO outsourcing agency, you will have to learn to be patient. A minimum of 12 months might be required for your brand to show SEO results. But in most cases, more effective results can be seen after a period of more than 12 months.

Some SEO outsourcing agencies will promise you results within a few weeks. But you should steer clear of such companies. They might be using black hat SEO techniques or other shady things. Such companies might get your brand penalized by Google for not following its algorithm. Always remember that not adhering to the Google algorithm will cause your brand to lose years of SEO success. Therefore, do not fall under the trap of overnight SEO success and ruin your brand’s position.

4. Think About The Cost

Budget will undeniably be one of the most critical factors for choosing an SEO outsourcing company. Hiring a good SEO outsourcing company will prove to be quite expensive. Due to the complex nature and increasing demand for white hat SEO, it is becoming more costly. A lot of resources are required to deliver the desired results for the client’s brand. Moreover, a lot of time is taken to improve a brand’s ranking as well as generate more leads.

But outsourcing your SEO requirements to a company can help you in saving money. Outsourcing is comparatively cheaper when it comes to meeting the SEO requirements of your brand. Before hiring an outsourcing agency, you must fix a budget. After setting your budget, you should try to figure out if building your own SEO team will be more effective. In most cases, outsourcing seems to be the better option. If you outsource, you don’t have to put in the effort of setting up a team of experts.

5. Evaluate More Than One SEO Outsourcing Agencies

Do not settle with the first SEO outsourcing agency you talk to. Prepare a list of SEO outsourcing agencies that have been consistently providing outstanding results to the company. Before hiring an SEO outsourcing agency, you should check the reviews received by them. A company with good reviews can be relied upon to understand your SEO requirements and formulate effective strategies.

The number of years an SEO outsourcing agency has been in the field also influences the quality of service it will provide. After surviving in the industry for quite a few years, they will understand which strategies work and which don’t. You should also try to check what unique qualities make the outsourcing agency stand apart from its competitors. You can also prepare relevant questions to ask the SEO outsourcing agency and find out the tools and techniques they use. It will not be a bad idea to check out some of the work samples of the company you are about to hire.

Conclusion

Hiring an SEO outsourcing agency can turn out to be highly beneficial for your company. Most of the time, outsourcing is more effective than building your own SEO team. The function of a reliable SEO outsourcing company is to generate sales for your brand. On the other hand, they will begin with a documented strategy and get it approved by you before taking the first step. A good SEO outsourcing agency will offer effective implementation of a well-implemented strategy to help your brand thrive in the competitive market.