Out of the various marketing channels available online, organic search is the most decisive marketing channel for a digital business in 2021. Bright edge says that 53% of all trackable website traffic comes just from organic search. So no business is left untouched by the massive impact of organic search. If your brand is on the first three results of a search engine results age (SERP), the chances are that users will visit your site before your competitors.

And how do you ensure that you reach this coveted spot? Yes, through Search Engine Optimization (SEO).

What Happens In SEO?

SEO is a collection of tasks and activities to improve the site’s ranking for particular search queries. Of course, there are a whole lot of elements that need optimization when you do SEO. Some of them are as below.

1 – On-page SEO – It tweaks elements within the site. These include meta tags, headlines, content quality, and page load speed
2 – Off-page SEO – These are tasks carried outside the site to boost SEO. These include backlinking, guest posting, classifieds submission, and making shareable content.

Since organic search drives immense business value in terms of visibility and revenues, brands big and small are investing in SEO. It is perhaps no surprise that 75% of businesses invest in SEO, as per a recent study.

But you should know which agency to use when doing SEO. If you are a newbie in SEO, then a DIY approach is simply a no-no. This is because of the simple fact that SEO can be incredibly challenging and overwhelming. Non-knowledge of SEO further exacerbates this issue.

Is Hiring A Professional SEO Company Worth It?

SEO is a proven practice that drives more traffic and a higher number of leads to your site. Now the question that arises here is whether your business needs a professional SEO company. There are two scenarios possible.

1 – You Are Already Ranking On 1st Page Of SERP

In this case, you may think that you don’t need to do SEO anymore. But wait and think. If you stop doing SEO, will your competitors stop too? No! They will continue optimizing their site and keep ranking well. Over the time, they will creep up above you. As a result, your site will start declining in ranking.

As you know very well, no one goes to page 3 or 4 of search results. Users find their answers on page 1 of the results page itself. Hence, if your business is no longer in this coveted position, you will lose a lot of traffic to your competition.

This is why you need to hire an SEO professional on a regular basis.

2 – You Are Not Ranking On 1st Page Of SERP

This is all the more reason why you should contact a professional SEO company like SEO.in. As we said before, users get their answers on the first page. Hardly anyone goes to the second or third page of results. Hence, you need to optimize your site so that Google bots consider your site relevant and contextual to a specific search query.

And for this, you need an SEO company to deliver the results you are looking for.

Now coming to the next step, i.e., the criticality of the service.

True, SEO is not considered as mission-critical as lawyers or accountants. Also, SEO mistakes don’t attract legal or financial repercussions like mistakes of lawyers or accountants.

But consider this. You keep ignoring SEO. And one fine day, you realize your site is not attracting as much traffic as it should be. Your rivals are already upping their SEO game. Hence, they might be gathering more traffic and more leads online. Gradually, you will see the volume of leads dripping to a stop altogether.

So the bottom line is this. While you may not go to prison because of SEO mistakes, you are sure to lose hefty business and revenues if you don’t do SEO.
Hence, it will be wise to assume that hiring a professional SEO company is worth the effort.

What Are The Benefits Of Hiring An SEO Company?

1 – They Bring More Traffic To Your Website

If you think control over your marketing will dilute when you enlist the SEO company’s services, then think again. They help roll out strategies and plans that bring more traffic to your site. This is an important fuel needed to grow your business.

Imagine if you have a rockstar product. But what is the use if your target customers don’t know about it? There will always be a wide gap between your brand and your customers.

SEO seeks to close this gap. They make sure that your brand pops up at the most important locations when they search for businesses like yours. Yes, we are talking about the hallowed first page of Google search results.

When you hire an SEO company, they use diverse yet proven techniques. This will help improve your site’s visibility. In turn, more and more customers discover your brand when they need you the most.

Such an SEO company will use a variety of optimization measures – on-page, off-page, and coding. These measures induce the Google bots to consider your site relevant for a specific search term. And this will result in improved rankings on search results for your company.

2 – You Get Phenomenal ROI

Cost reduction is perhaps one of the biggest reasons why companies prefer outsourcing SEO. They get the same world-class quality at a fraction of the cost. You no longer have to incur HR costs (for hiring and staffing SEO resources) or IT costs (new office space, software subscriptions, new laptops, new infrastructure). Additionally, your salaries and benefits overhead disappear when you hire a third-party vendor to execute SEO campaigns.

The vendor provides a robust and scalable team. At the same time, they maintain the same quality that your in-house team would provide. One more USP – they have zero learning curve. This is because they are well-experienced in SEO techniques. As a result, training and learning are not needed.

Even research corroborates the immense benefits of cost savings for companies handing over their SEO responsibilities to a capable vendor. A Statista report says that SEO is one of the biggest ROI-driven marketing strategies. 32% of marketers globally support the fact that it offers the highest ROI.

3 – You Save A Substantial Number Of Hours Every Day

Time savings is one of the key reasons why delegating SEO services is such a lucrative option. We live in an era where ‘time is money.’ The staggering amount of time you save with hiring an SEO company is too good to pass up.

SEO professionals do intense keywords research. They understand the market, the competition, and customer preferences. As a result, they know what keywords will bring them closer to their target customers.

They do a site audit to check opportunities for optimization. They carefully analyze each and every page to see what elements can be optimized. They also see if any element or optimization technique is dragging SEO outcomes down.

Plus, they create a large volume of high-quality content every single day. They publish content on social media platforms, guest posting sites, on-site blogs, and third-party sites. They also do classified submissions, Google reviews optimization, infographics, case studies, whitepapers, webinars, podcasts, and video content.

Plus, they do campaign data tracking, analysis, performance monitoring, and data-centric tweaks on campaign elements.

It is clear that you will be drowned in work if you keep these time-intensive tasks to yourself. It will be wise to get an SEO professional to do these activities for you. They will report back regularly on campaign performance via-s-vis expected goals. This way, you are in firm control of the SEO campaign.

There is one more USP. Your time is now freed up to do what you do best – take your business to the next level of growth.

4 – You Get Access To Industry Expertise

Google reportedly updates its search algorithms 600 to 700 times a year. How do you know whether your SEO campaign is aligned to the latest Google update? Also, do you have in-house expertise for a diverse list of specialties?

If not, then it is wise to seek industry expertise by hiring SEO companies in India. They assure versatility with dexterity in SEO, web developments, and content writing. In such an agency, the team members are deeply committed to their craft. They offer their excellence to provide the best outcomes to the company.

A dependable SEO company will –

• Check and correct issues that can deteriorate the site credibility in the Google bots’ eyes.
• Scan various news feeds, tech forums, and industry news portals to check insights on new updates
• Scan the website continuously for indexing problems, broken links, traffic drops, rankings loss, and manual submissions for indexing.
• Develop a targeted strategy to deploy an SEO campaign geared for success.

5 – They Leverage Their Experience In Your Industry

You may think, “Who knows my business better than me?” But that may not be entirely on point. A good SEO agency would have prior experience working with companies such as yours. They have already been through the various permutations and combinations that bring stellar outcomes to businesses like yours. So you know that they can do it again for your brand.

A company that has already worked in your industry will provide the below advantages

1. They have an idea of which keywords have low competition
2. Their past competitive analysis can come in handy for your business. This is because your rivals and your own brand will target the same customer in all probability
3. They will highlight case studies from your industry to demonstrate their grasp of your domain. This provides extra assurance that you are indeed going with the right vendor for SEO services.
4. They can customize the strategy and campaign. This is because they know what will work and what won’t when it comes to attracting your intended customer’s attention.

6 – They Build Your Credibility

For brick and mortar stores, it is easy to build relationships. Customers can look and feel the product at the store. They don’t have a diversion from competitors in this phase. Plus, store owners’ interaction with customers goes a long way in closing the lead and generating business. But how do you accomplish these KRAs online? It is SEO that helps you.

They ensure a highly optimized website. The content is valuable, the site is optimized for speed, and the visibility potential is high. These points result in a site that is operating at its best. In such a scenario, pitching your brand USP will generate a high likelihood of engagement and conversations.

If you decide on ignoring the services of an SEO expert, you may have to navigate many perils. Your rudimentary optimization efforts may bring down the entire website. Black hat techniques used inadvertently may result in a further drop in rankings. As a result, your customers may decide that the brand is not trustworthy.

You will lose credibility in the market with such issues.

Hence, it is a good idea to let the pros handle the SEO tasks.

To Conclude

The aspect of budgeting often needs an entrepreneur to sift the ‘good to have’ from the ‘must-have’ functions. In today’s times, every other business is going online. As a result, with the intense competition, you need to stay afloat. And to thrive in the brutally competitive landscape, you need SEO to power up your growth aspirations.

With professional SEO, your customers will discover your business before they discover your competitor’s business. This way, you get lots of site traffic, many leads, and a high number of sales enquiries online.

The above benefits provide ample reasons why it is crucial to go for a professional SEO company like SEO.in. They will help you gain an edge in digital marketing with carefully planned campaigns.