Did you know that websites that get listed on the first page of search engines end up earning 92% of traffic share? Well, this is just one of the reasons why SEO services are a good idea for your business, irrespective of how well-established and popular your business is.

Now you might think that your brand already has a trustworthy customer base to retain the existing customers and entice new ones regularly, but that is where you are mistaken. Due to the emergence of new businesses, the market has become quite saturated. And in order to stand out from the crowd and attract the local crowd, even SMEs or Small-Medium Enterprises have started investing in SEO services. If you haven’t thought about partnering with an SEO agency, maybe it is time to rethink your decisions.

Yes, we totally understand that you might have a dedicated digital marketing staff on board. But who said you could not leverage your internal digital marketing staff with external expertise?

Check out these reasons to determine why outsourcing SEO services may be a good idea for your big enterprise.

1- Obtain cutting-edge website marketing

If you know anything about search engines, especially Google, then you might know that there are over 500 to 600 new algorithm changes rolled out every year. While these algorithm changes have the sole purpose of boosting user experience, they can have significant impacts on your website’s ranking on SERPs or Search Engine Result Page.

Only a professional SEO expert can help you –

• Comprehend these changes
• Keep a tab of when these changes go live
• Perform technical changes to keep ahead of the competition
• Understand how these updates impact your in-house stakeholders

With so many changes made by Google, there remains a continuous possibility of rank fluctuations. An in-house marketer with limited knowledge about SEO might struggle to keep up with these shifts. And expecting the in-house team to be abreast of these latest evolutions in digital marketing trends will only result in a challenging task.

But, an SEO professional will know about the algorithm changes, plugin functions and updates, as well as the rapid developments that can impact your digital marketing’s every aspect.

2- Bring professionals into your team

While we agree you may have knowledgeable employees on your digital marketing team and may even have trained them well to work on SERP rankings and website improvements. But are you sure they are completely capable of handling an out-of-the-box issue? For instance, dropping website ranking or failure to drive organic traffic and so on.

While knowledge is important, expertise and experience are inevitable, especially when it comes to SEO.

If you are working with a well-established SEO agency, you can stay assured that their experts, at some or other point in time, may have had to deal with the most complex cases of SEO for clients similar to your industry niche. The experience gained through such projects makes these individuals capable of pivoting faster to minimize the damage and help you set the website for more success.

Keep in mind that having knowledge of SEO and being an expert in SEO are two different things. When your requirements are of top quality, you might want to opt for the latter one to experience result-oriented services.

3- Gain broader expertise on the topic

Now that you know how expertise is far superior to knowledge imagine obtaining the same on every aspect of SEO services.

When you work with a professional SEO agency that has been in the business for quite a few years and has a pretty neat track record, there are two things straight. You will get value for your money and unparallel expertise of subject knowledge.

Performing SEO-related tasks is the only job of the experts at SEO agencies. In fact, these individuals hone their knowledge, expertise and skills on a regular basis to stay up-to-date with the trend. And since SEO is multi-faceted, you are bound to work with a team of experts. Everyone from content writers to SEO experts, web developers, backend technical experts and so on will perform their task with complete accuracy and zero compromises.

While you may think you can prepare your in-house team for challenging SEO requirements, you must know that learning such a varied SEO skill takes both time and experience.
Let’s take a look at this simple example. Say your website takes 4.7 seconds to load; this could result in significant bounce rates, given a one-second delay can result in a 7% conversion rate reduction.

Someone just with a knowledge of SEO may think of multiple reasons for slow loading time, which for many reasons is true. However, a professional SEO expert might be able to diagnose and repair the issue in no time, saving you from bounce rates and angry customers.

4- Obtain a new perspective

Not every employee in your office is an SEO expert. So, stop asking people to volunteer for the same in hopes of saving a few bucks.

Besides, working in a similar environment sometimes result in people picking up each other’s mannerisms and even thinking style. This means asking a colleague to help with SEO requirements is like asking yourself about the same.

By working with an outsourcing SEO company, you obtain a fresh perspective on SEO issues and solutions. Although you might dismiss the first idea suggested by the SEO professional, the brainstorming process can spark new innovative ideas that could assist your brand in obtaining traffic from a completely new tier.

Besides issues and solutions, a new perspective can also help unveil hidden opportunities. For instance, a new route to finding valuable backlinks from high domain authority websites.

5- Train your staff at a lower cost

Until now, we only discussed how converting existing employees into SEO experts may not be the best idea. But there are exceptions. With lower training costs, there are chances for you to enhance the bottom line significantly.

We aren’t against training the existing staff, but we are against the idea of not giving them the right opportunity to hone their skills.

One cannot learn SEO by jumpstarting on a particular aspect. Getting the basic concepts cleaned is imperative. This is especially important if your staff looks after the marketing department. Also, it is worth noting that SEO is not a one-time training.

Another thing to note is that it is impossible to determine how long one might take to completely comprehend the SEO concept. Every individual’s grasping power is different. So, it is certainly hard to pinpoint exact hours or months of training. But we can certainly pinpoint that SEO training needs to be constant. In fact, honing skills and staying up-to-date with new trends is crucial to building result-oriented SEO strategies.

6- Obtain scalable services

The best thing about working with professional SEO agencies is that they give you the flexibility of choosing services based on your needs.

SEO doesn’t work on a one-size-fits-all method. Just because certain SEO services benefit a fellow business owner doesn’t mean they will prove beneficial for your company, too. You will require speaking with your in-house marketing team to determine what is required and what isn’t. What aspects of the current marketing campaigns need extra attention and what aspects need to be addressed promptly, and so on.

The benefit of choosing relevant and required SEO services is that you pay only for what you really want, therefore maintaining your digital marketing budget.

And don’t worry, in case, down the line, you require some more services, you can scale your services back up.

7- Consistency in services

When it comes to SEO, consistency is key. You cannot do it once and expect it to offer you results for months and years to come. We agree that SEO can take months to show results, but consistency is crucial to ensure you easily overcome the issues resulting from ever-changing search engine algorithms.

With an in-house SEO team, there always remains a high chance of inconsistency in SEO. For instance, no matter how rigid your employment contract is, you cannot stop your employee from resigning, given employees tend to remain in an organization for less than five years.

Let’s say you added hours of effort and money in getting an employee trained, only for him/her to hand you the resignation one sunny morning. Not only will all your efforts and money invested go in vain, but you will require hiring a new employee and start everything all over again. And by the time the new employee becomes fit to handle your digital marketing and website needs, you are bound to sustain irreversible damages.

Instead, put your SEO needs into reliable SEO agency’s hands and let them take care of your digital marketing needs consistently with no interludes whatsoever.

To wrap up

We are definitely not forcing you to hire an SEO agency. You are always free to overlook the benefits suggested above.

But, if you want your brand to stay at the top position, dismissing the benefits suggested above will only prove disadvantageous. Instead, work with your in-house marketing team and give SEO outsourcing services a thought. If your in-house team has weaknesses or lacks the expertise in certain SEO aspects, professional SEO experts can help bridge the gap by creating strategic campaigns to assist your brand in thriving and surviving online.