Table Of Contents

1. What Does Outsourcing SEO Mean? When Should You Outsource SEO?
2. Introduction
3. Understanding SEO Outsourcing
4. Benefits of Outsourcing SEO
5. Reducing Company Time and Expenses
6. Effective Content
7. Successful Link Building
8. Profitable Social Media Campaigns
9. Market Research And Analysis
10. When Should You Outsource SEO?
11. Need Of Quick Results
12. Scaling Up Your Business
13. Requirement Of More Expertise
14. Why Is India The Best Choice To Outsource SEO?
15. Leader In Innovation and Technology
16. Increased Focus On Core Business Competencies
17. Reduction In Expenses
18. Higher Productivity
19. The Best Possible ROI
20. Improved Conversion Rates
21. Diverse and Competent Demographic
22. Final Thoughts

Introduction

The digital landscape is rapidly changing. Staying updated with the latest changes is crucial for the professionals in the digital marketing industry. Many services are needed for search engine optimization, like blogs, metadata and social media for on-page optimization and guest posts, link building and social media activities for off-page optimization. Many companies prefer outsourcing these tasks to a third-party agency or an individual. Business owners mostly outsource the SEO services to scale up their business and provide more quality services to their clients.

SEO outsourcing is the need for every business to thrive in the digital arena. The companies outsource SEO tasks to minimize their expenses and concentrate on core business competencies.

Understanding SEO Outsourcing

SEO outsourcing includes appointing an outside provider to handle the search engine optimization responsibilities, which an in-house team would otherwise take care of. If the services are outsourced to agencies or individuals outside your primary sector or country, it is known as Offshore SEO Outsourcing.

SEO outsourcing is also divided into two parts. On-page SEO includes services like keyword testing, strategic analysis and HTML job optimization. Off-page SEO includes social bookmarking, link building, PPC ads, local business listings and content publishing.

Benefits of Outsourcing SEO

SEO is a necessity for growing your business. Getting employees for all the tasks can get quite cumbersome and expensive. Therefore businesses are choosing to outsource their SEO tasks. Following are some reasons why:

1. Reducing Company Time and Expenses

Outsourcing SEO services will be a decision you will be thankful for in the long run. An SEO agency appoints skilled professionals to perform your SEO tasks. Therefore, you do not need to spend time doing those yourself.

Meanwhile, you can focus on enhancing other aspects of your business. You would ideally spend less money than hiring an in-house SEO team. This might incur more expenses and would need a lot of time. You might also need to up-skill your SEO team members constantly to keep them updated.

2. Effective Content

Creating excellent SEO optimized content is a skill that needs experience. An SEO professional is adept in conducting SEO Keyword research and incorporating effective keywords in the content to help the web page rank higher on the search engine. This would ultimately drive more traffic to your page. Expert content professionals are not easy to find and might be expensive. Therefore many companies outsource the SEO tasks to scale up their business using effective content marketing.

3. Successful Link Building

Building links is an important part of maintaining a successful website. A link-building campaign employs tested and tried link-building techniques to create internal and outward links to drive high-quality traffic to the website, which eventually increases your sales. A reputed SEO agency will not only create links for your webpage but will also be monitored by a professional specializing in SEO tasks.

4. Profitable Social Media Campaigns

Over 1000% more traffic is generated by SEO than organic social media. Therefore, using digital marketing and SEO for social media will be of great use to your business. It helps your website and content available to a wide range of consumers all over the world. An SEO specialist will help you improve your brand’s digital reach by executing an effective SEO strategy.

5. Market Research And Analysis

SEO market research experts spend hours finding out the needs of your potential customers and how you can get closer to your business goal. SEO market research professionals will conduct market research on your behalf. This will also make you aware of your competition. Therefore outsourcing SEO tasks can mean your business acquiring more revenue.

Building Reports

An SEO firm prepares campaign reports with data-driven analysis to understand the quality of traffic your website gets. They would provide you with the important keywords that will help your website to rank higher. It is best to outsource SEO tasks to a firm to understand what is working and what should be your future strategy.

When Should You Outsource SEO?

You have the choice to decide when you need to outsource your SEO tasks. SEO outsourcing can be a great way of saving time and growing your business. Consider outsourcing SEO if you face the following scenarios in your company.

Need Of Quick Results

SEO firms are experts in generating traffic to your website. They understand the value of organic search and would support you in getting consistent organic search traffic in a short time. They would also help you prevent mistakes that result in loss of time and money. An SEO firm would also help you to create a content marketing strategy that works for you in the long run. It will allow you to scale your business faster. With more knowledge about technology and SEO techniques and a large team of experts, outsourcing SEO would mean faster growth for your business.

Scaling Up Your Business

If you are doing all the SEO work yourself, scaling a business using SEO will be slow because of the work involved. An outsourced team can increase the output from your business’s SEO strategy to at least ten times.

Suppose you want to get in touch with influencers to drive your business. If you do it on your own, you might only be able to engage with quite a few in a given amount of time. When you compare that to an SEO firm, their team is active throughout the week, 24/7.

SEO firms also maintain a database of such influencers and target the most relevant influencers to your business. They connect with the influencers easily and collaborate with them to drive backlinks for the business.

The right content and SEO optimization might reach millions with content placements. That huge scale is not possible without the right techniques, tools and manpower.

Requirement Of More Expertise

Successful SEO is achieved through the right resource and expertise. It includes much more than simply including keywords in the content or starting a blog or web page. The SEO firms look to increase customer conversion, market share and revenue of their clientele. They would support you in gaining traffic through organic search so that you don’t end up spending all your marketing budget on paid reach.

Why Is India The Best Choice To Outsource SEO?

Using an effective SEO campaign to improve the website’s ranking requires many SEO Professionals, Content Writers, and Website Developers. As mentioned, outsourcing those to an SEO firm can be your best bet. However, you need to choose the right SEO firm for your company.

Once you decide to outsource your SEO responsibilities, you need to decide if you want to outsource it to a firm in your home state or a foreign country. Since India is the most sought after country to outsource SEO work, let us look at why that is so.

Leader In Innovation and Technology

61% of businesses in the digital arena rely on their search engine ranking for website presence. India has a diverse pool of talent when it comes to IT and Technology. Professionals in Indian SEO agencies are updated with the latest technology and available SEO tools. They have access to software and techniques to ensure quicker results. Your reach will grow visibly in almost no time as these agencies start implementing their strategies.

Increased Focus On Core Business Competencies

When you outsource your SEO tasks to an Indian firm, you can focus more on the activities you can do best in your business. You won’t need a horse of your precious time researching keywords, installing updated plug-ins or publishing your content. This will have a significant impact on your revenue, and you might as well scale up your company.

Reduction In Expenses

The cost of hiring an SEO team means that you need to manage the expenses of salaries and overheads. Indian firms offer competitive prices. When you are outsourcing them, you simply need to pay your SEO service provider and enjoy the results they are committed to providing.

Appointing an SEO firm would mean at least 70% cost reduction compared to hiring an SEO team in the US or Canada. Additionally, you would get assured services that provide your desired results.

Higher Productivity

Indian digital marketing specialists and online analysts have a strong understanding of the nuances of internet marketing. They are updated about the latest technologies and market trends. They are well versed in social media platforms and networking sites. The SEO specialists would also ensure that they provide you with high-quality output.

When your worries of acquiring higher search results page ranking are handed over to a competent company, you will focus more on other business needs. This will increase your productivity manifold.

The Best Possible ROI

Ultimately, all businesses thrive on correct investments and their return. Outsourcing SEO to a competent SEO firm in India will ensure the best returns on your investments. They will make sure that you reach your targeted audience and convert them into consumers through effective content marketing. Your website will get more visitors organically, and it would open avenues for a sustainable flow of high revenue for your business. Outsourcing SEO services would ensure that you get a higher return on investment and take your company to heights that you dream of.

Improved Conversion Rates

SEO statistics prove that an effective SEO campaign can convert audiences at a rate of 14.6%. An increase in conversions means an increase in sales. Your team of experts would also work on improving your website’s performance and visibility. An SEO firm in India will generate lead magnets that would give you immediate customers and provide you insights regarding the direction your business should take to ensure sustainable growth.

Diverse and Competent Demographic

Language can be an area of worry when you are employing an offshore SEO Firm.

However, India has an advantage regarding this. Being the second-largest English-speaking country, with impeccable grammar, Indian content writers provide high-quality, error-free, effective content with the relevant keywords placed correctly. With stellar communication abilities, expert SEO specialists are available at your behest.

Final Thoughts

Outsourcing SEO can prove highly beneficial to your business growth. It can be an investment that will bring you guaranteed results in less time. The right SEO strategy and implementation would ensure that you remain at the top of the search engine results pages (SERPS) and significantly lower your digital marketing costs. It would be best if you choose to outsource to a reliable organization for all these benefits.

Many businesses think that outsourcing SEO to India is a great idea as the SEO firms offer highly skilled, specialized teams to ensure an effective SEO campaign, all of it at a much lower cost than hiring an SEO team in the US or Canada. Indian SEO firms will offer you results-oriented campaigns and employ tested and tried optimization strategies to reach the needed outcome. With a varied pool of talent and a team that works 24/7, outsourcing your SEO to India will help you grow your business faster than ever.

However, it would be best to do your research while choosing the best SEO firm that is beneficial for your business. Go through their client reviews and ask for a work demo or sample before you sign a contract. Ensure that you read the contract carefully and it states all the deliverables clearly. Picking the right SEO firm would allow you to reap the benefits of an effective SEO strategy. When choosing an Indian SEO firm, you will take your business to new heights with the right decision.